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INCOME ANALYSIS Income analysis is the process of taking the potential revenues and expenses from a property, and using this data to show what an knowledgable buyer in the market will pay for such a property. This incorporates historical information from other comparable properties such as previous sale prices, rental rates, lease terms, incentives, and square footage or acreage. This analysis also takes into account the "highest and best use" of the property, as some properties are not utilized to their fullest potential.
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